Category: Cookies
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Google flocking back to Topics
After announcing that FLoC would be the future of audience based targeting in a cookieless world, Google have had to take a step back. How is Topics different to FLoC?
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Google’s deprecation of cookies, how did we get here?
Google’s announcement to remove third party cookies was met with a range of opinions. But it hasn’t been an easy process, as we investiage the journey to get here.