Category: Streaming
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Is TV Really Dead? Debunking Myths and Exploring New Trends in Television
xplore the evolution of TV from linear to streaming, highlighting technological advances and the rise of Connected TVs.
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EU Regulators To Challenge Streaming Services
European Union regulators have set their sights on major streaming services, as regulators look at ways to fund 5G and fibre infrastructure across Europe.
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The Future of the Metaverse: Insights from Streaming
Microsoft and Meta have quietly ended their development of metaverse technology. Could the rise of streaming hint at why the metaverse has struggled?
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The Future Of TV Lies In FAST Channels
FAST channels are quickly becoming a trend for TV networks. One that could alter the way people engage with streaming and point to the future of television.
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The Next Big Play In Streaming Involves Sports | Everything You Need To Know
A lot has been made of the rise of streaming. But sports may actually play a huge part in the success of streaming services in the future.
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Disney Changes CEO – Everything You Need To Know And The Impact On Disney+
Disney has surprisingly replaced their CEO, bringing back Bob Iger 2 years after he stepped down. Acquisition-focused Iger can help drive Disney+ forward.
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Streaming Advertising Is Ramping Up
Streaming has become a key part of everyday life. But, as people grow weary of the number of streaming services, companies are looking for new ways to attract users. One of key ways is to offer a free version of the same streaming service. By going down this path, however, companies need to ensure the…
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New Product Placement Capabilities For Streaming Services
Amazon and NBCUniversal are looking to take a new approach to product placement in an innovative way, by making it potentially dynamic. New technological advancements, leveraging AI, look to recognise spaces like billboards in video content and allow advertisers to superimpose new messaging onto these placements anytime. We have seen this technology develop over the…
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Netflix Considering Ad Funded Subscription Layer
After a disappointing quarter which saw subscriber numbers drop for the first time since October 2011, Netflix is now considering an ad-supported subscription offering. Internal forecasts predicted subscriber numbers to grow by 2.5 million in the last quarter, but actually saw subscriber numbers drop by 200,000. The result of this announcement resulted in the share…